Lego’d
Block the L's, Build The W's. LEGO.
This campaign was created to de-age a brand. LEGO was chosen and a fun, interactive game for people 18 years and older was created.
The premise of the game is to reward the winners by embarrassing the losers. A race of the faster, better builder is on. Avoid the repercussions of getting LEGO’d by building the prompt on the card. Winner holds the W. Loser holds the L.
With two minutes on the clock, it's up to you and your team to build the best looking version of the LEGO on your card. Roll the dice to find out whether you have the easy build or the difficult construction. Pick a card from the designated difficulty you rolled and start building. If the other team makes the piece better than you, you get the titled of "LEGO'd" AKA the loser, meaning you must do whatever is on the top of the card.
We have pop-up beer gardens around the city just for you. Come drink, socialize, and compete with others in a game of LEGO’d. Scan this QR code to find the nearest location near you.