Philly.com
Stay woke
Stay Woke was an Ad Campaign for the Philadelphia Media Network, and Philly.com specifically. Stay woke reflects the millennials need to be able to connect. Our campaign is going to tap into the typical college student’s interests and personalities. We play with various song lyrics and pop culture artifacts in ways that will ensure engagement among the target.
The copy on these ads were directed towards millennials and college kids in particular. Each different ad has a word play on popular songs and top hits that the target audience can relate to.
Spotify jingles were created in two forms: Acoustic and R&B. While people listen to Spotify, instead of having someone speaking to you, why not be interrupted by a type of native advertisement and listen to a song that is advertising to you?